We collaborated with Farla Medical Healthcare on the packaging design for Forplay, a product under their MediLube sub-brand, created for the sexual wellness market. The product required a visual identity that struck the perfect balance between medical credibility and sensual appeal.
Packaging Design: Developed a clean, modern, and trustworthy visual aesthetic, incorporating soft curves and fluid motifs to convey the product’s water-based, gentle formula.
Brand Positioning: Designed the layout and color palette to stand out on both retail shelves and online platforms, while ensuring it aligned with Farla’s medical-grade brand reputation.
Typography & Label Hierarchy: Crafted clear and professional typographic structure for legibility, with careful attention to highlighting key benefits like “long-lasting” and “paraben-free.”
Symbolic Design Elements: The swirling water droplet visuals represent smoothness, flow, and purity—connecting visually to both the product’s function and user experience.
